Singapore Girl
The epitome of Asian grace and hospitality, the Singapore
Girl has been synonymous with Singapore Airlines since her creation in 1972, an
enduring symbol of our impeccable service standards - service even other
airlines talk about.
Our commitment
Making every customer feel at home when they fly with us has always been the cornerstone of our service philosophy. Our customers’ preferences are the foremost consideration in the curation process for our new products.
A Global Icon
In her distinctive uniform, a sarong kebaya in batik material, the Singapore Girl is one of the airline industry’s most recognizable figures. Her timeless elegance has graced the Airline’s innumerous global marketing campaigns, constantly winning over travelers around the world.
The Early Years
The Singapore Girl was created in 1972 when the Airline was formed following the division of the former Malaysia-Singapore Airlines into two carriers – Malaysian Airline System and Singapore Airlines.
The Early Years
The epitome of Asian grace and hospitality, the Singapore Girl has been synonymous with Singapore Airlines since her creation in 1972, an enduring symbol of our impeccable service standards - service even other airlines talk about.
The Sarong Kebaya
Exquisitely designed by Parisian couturier Pierre Balmain, the signature uniform in batik material reflects the Airline’s Asian heritage.
Today, the design first introduced in 1968, is universally recognized as the Singapore Girl’s very own.
The Singapore Girl’s sarong kebaya comes in four colours, each representing a different rank.
The Singapore Girl, through the years